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- Search Engine Optimization (SE0) is a process applied to a website to increase the number of visitors by gaining high rankings on the search engines. Effective Search Engine Optimization involves hundreds of different variables that should be analyzed and applied in a strategic process.

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Google News Testing New Vertical Format
Posted on Friday, October 10, 2008 12:23 PM by RSS Aggregator

Google News is testing a new vertical format which seems to be reminiscent of Yahoo One Search and more of a mobile device driven format than the usual Newspaper style spread Google News usually delivers on the PC. Ugly as sin as this Google News layout is, there may be some reasons behind it. (more…)

3 Ways to Customize Google Search in FireFox
Posted on Friday, October 10, 2008 11:52 AM by RSS Aggregator

I search Google daily (min. once per hour, I guess). However I don’t just type in words and go through the results. An an SEO, I often use advanced search (especially the date range option to see most recent domain / brand name mentions, for example) and advanced search operators (especially, site:).

Accessing these advanced search options takes time, and as I need them a lot, that definitely makes sense to adjust the browser the way that I could allow me to reach them instantly. Thus let’s look at three possible ways to customize Google search with FireFox (more…)

Here They Go Again, Yahoo Investors Ask Microsoft for $22 a Share
Posted on Thursday, October 9, 2008 11:01 PM by RSS Aggregator

Just when you thought this buyout deal between Yahoo and Microsoft was over, here comes some small group of Yahoo investors making some noise again.  According to Reuters, Mithras Capital which own more than 1.9 million shares, or equivalent to 0.14% of Yahoo, is submitting a proposal to Microsoft that would allow them to buy Yahoo’s Search business for a price that is $2 billion less than it originally offered sometime in July. (more…)

How Google Might Differentiate Between Trust and Authority
Posted on Thursday, October 9, 2008 06:43 AM by RSS Aggregator

A very insightful thread at WebmasterWorld discusses how Google might distinguish trust and authority notions and how they might influence the algorithm.

In a very summarized manner, the discussion resolves into the following:

Trust versus Authority

  Trust Authority
Is based on… A hand picked "seed list" of trusted domains" (see also "Trustrank") Overall quantity and quality of inbound external links
Role in the algorithm Protects you from "Google-bowling" campaign against your domain Matters for rankings
Influence Query-independent factor Query- and topic-dependent factor
Attributed to Domain A page

(more…)

Yahoo Rolls out Web Analytics for the Enterprise
Posted on Wednesday, October 8, 2008 06:09 PM by RSS Aggregator

Sometime in May, Yahoo has acquired a web service company called IndexTools. Now, several months after Yahoo is making use of their acquisition with a new service Web Analytics for Business websites. This service helps to create a feedback mechanism for e-merchants, website owners, advertisers and developers. It provides data and insights which will be useful for evaluating marketing performance and tweaking website designs as well. (more…)